Style Is Eternal: 09/17/13

UNILEVER GROOMS TEENS TO BE “FUTURE-READY”

#TeenWeek: Treat for teens

The Philippines has 6.6 million Teens—the 11^th biggest Teen population in the world.

Teens today are multifaceted. They engage in various activities that let them showcase their skills and individual strengths. It is at this critical stage thet they develop the faculties and mind-set that often serve as the foundation of the rest of their lives. As such, the teenage years are consequently extra crucial to one’s personal development. At this critical time, teens need to know that to be able to ace their adolescent years and pave their way to a brighter future, they must strive to look and be their best, be kind, and move with grace and confidence.

Enter #TeenWeek: a nationwide week-long program initiated by Unilever Philippines’ top brands Pond’s, Cream Silk, and Rexona. This program aims to develop 1 million teens to be more confident and future-ready. It seeks to provide teens with the positive reinforcement and faculties that will encourage them to aim high, pushing them to be the best teens they can possibly be.

#TeenWeekPH on September 23 to 27, 2013

For this nationwide program, top brands Pond’s, Cream Silk, and Rexona, go beyond making and selling products, and instead, pair their superior products with the critical yet complementary role of improving the lives of teens. Through #TeenWeek, these top Unilever brands will directly interface with teens through modules that help develop their self-esteem and address key aspects of teen life: good grooming, friendships and relationships, dreams and ambitions, and talent and confidence. The modules comprise of prep activities, a learning video, discussion details, and fun, educational post-video exercises.

#TeenWeekPH will happen in 300 schools nationwide where Teens will get hygiene kits to be well-groomed and primped all the time and learning modules will be conducted for each day of the week, composed of fun learning activities and edutaining (educational + entertaining) videos, featuring Julia Barretto for Pond’s, Elmo Magalona & Coach Rio for Rexona, and Heart Evangelista, Rissa Manaquil-Trillo, and Bb. Pilipinas 2013 Ariella Arida for Cream Silk.

On #MoveupMonday, Teens will learn about adopting the proper personal care regimen that will make them look & feel good about themselves. On #TreasureTuesday, Teens will learn to appreciate the uniqueness & goodness in each person to create only friends & no enemies for life. On #WowWednesday, Pond’s inspires Teens to #LiveBeautiful by entrusting their skincare to Pond’s and focusing on enhancing their best features. On #ThinkBigThursday, Cream Silk empowers Teens to dream big and set clear ambitions by recognizing their passions and leveraging their strengths to be #BeyondBeautiful. And on #ForwardFriday, Teens get the confidence and freedom with #RexonaDoMore to pursue things they love and are good at, so they get closer to their fulfilling dreams.

There will also be online contests throughout the week in the official website www.TeenWeekPH.com.