VANIA ROMOFF

Headlining the new breed of Manila’s young ingénues is 24-year-old, fashion designer, Vania Romoff. Born and raised into a family of fashion, Romoff grew up surrounded by all things style and design. She inherited the eye and tas te to intricate detail and fine craftsmanship. Her grandmother was the first couturier in the small town of Cebu in the Philippines. As a result, her mother, as well as her brother, followed suit in the fashion industry, and inevitably, so did Vania; a true testament that her history with fashion goes beyond skin deep. The familial roots of haute couture have been handed over to her to carry on.

Taking a leap of faith to broaden her horizon, Vania eventually moved to the country’s capital Manila where she pursued a formal education at the School of Fashion and the Arts. It is here that she mastered the intricacies and the complexities of fashion as a craft. This move was instrumental in further refining the skills and the creativity she developed in the family business, which she desired to make her own.

With hard work and unwavering passion, Vania Romoff eventually took off on her own flight, establishing her own style aesthetic and leaving a mark in the local industry that is distinctly hers. Her raison d'être is the creation of women's fashion, which translates into her design philosophy of dressing a woman to flatter he curves through a predominantly feminine, yet modern and understatedly sophisticated style.

Vania Romoff is slated to becoming the next household name in local couture. At only 24, this designer is proving herself, a dress at a time that effortless style and understated elegance need not be boastful and grand. From the basic tools in every piece of fabric, needle and thread to the editorials, bright lights and runways, Vania Romoff is today's quintessential designer, never failing to channel something new and different from the desire to make every piece a classic.

COLLECTION DESCRIPTION

Vania Romoff ‘s collection for Fall 2012 is a marriage of the designer’s aesthetic of clean lines and modern design with the romance and the luxury of chic Parisian style. It is a showcase of fine craftsmanship and classic style.

Inspired by the vintage Romoff pieces, designed by her grandmother in the ‘60s, Vania’s holiday repertoire is a nod to her roots of subdued elegance. Admired for her refined subtleties in every cut and use of texture at such a young age, Vania presents her admiration to anything French. “I have always been taken by classic French songs like “La Mer” by Charles Tenant, as well as the “nonchalance” of French New Wave (Nouvelle Vague) films like the ones by Godard,” she shares. Taking cues from the modest grandeur of yesteryears, icons like Jean Seberg and Ana Karina who exemplify that je ne sais quoi of that era resonates in Vania Romoff’s Fall 2012 collection.

For Fall 2012, Vania Romoff’s look running throughout the collection is gamine and reductive, sketching out curves in a minimal fashion as mirrored in simple column dresses in soft fabric, voluminous shifts grounded by slim belts, and long, lean skirts, easy jumpsuits and relaxed sartorial jackets in satin.

Approachable and refined, the collection focuses on the intricacies of flow, cut and design, rather than outlandish embellishment and trendy nuances. Silk Faille’s, velvet chiffons, and soft cottons add a luxurious exclamation to the fabric selection. Maintaining the chic tone of the repertoire, color palette will be of basic and muted colors of black, white, mocha, and shell pink, with gold accents.  Keeping the line-up cohesive and stylishly in-tune, flats, envelope clutches, fine jewelry, berets, and buckets hats will provide the chic Parisian touch.

Vania Romoff Fall 2012 is for the modern woman of understated elegance and discreet luxury.

BRAND PROFILE

Vania Romoff is a fashion designer based in Manila, Philippines.

Vania debuted at Philippine Fashion Week 2009 where she was received by both fashion critics and publications with great acclaim as one of the country's revolutionary and upcoming designers. Since then, her designs have been appreciated both in the media and commercially.

Admired for her refined subtleties in every cut and use of texture at such a young age, she has garnered the industry's attention and has been featured in numerous local design and lifestyle magazines, including Metro Magazine's Annual List of Young Women to Watch for 2009, Sense and Style Magazine's Young at Art List 2010 (cover), MEGA Magazine's 10 Women to Watch for 2011, and most importantly, 69 Artists to Watch For in the Philippine Yearbook 2010.

Vania has also received several design awards. In 2009 she won the CITEM and Manila FAME First Fashion Eco Design Competition. She was also part of the prestigious Preview Emerging Fashion Talent Award, where she was given glowing reviews that eventually paved the way for her to create a line and collaborate with fashion retail giant The RAMP at Crossings. Her design collaboration, Vania Romoff for The RAMP, was greatly accepted by the public and fashion industry, proving that despite the young designer's age, she had conveyed talent and professionalism beyond her years.

Recently in 2011, she won the MEGA Privè award for Best Couture Designer. Vania Romoff was also featured on several magazine covers that showcased her designs on celebrities: Preview Magazine, Mega Magazine and Zee Lifestyle Magazine. Her work continues to grace editorials and can be seen on celebrities and socialites as she further develops her craft. Recently, she has been hand-picked by the Philippine Consulate General of the United States as one of 5 designers to participate in the International Fashion Tour, where she previewed her Spring/Summer 2012 collection in both Seattle and New York.

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